Nassetta, says Tru is energetic, but it is relaxing and comfortable… and it is familiar, and it is also unexpected. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry, and has captured approximately two-thirds of all net pipeline growth associated with the midscale segment since it launched in 2016.ĭeveloped from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS) in January 2016, Tru by Hilton is a brand-“new hotel experience that is vibrant, affordable and young-at-heart” according to the company. Hilton has opened the first-ever Tru by Hilton hotel – the company’s 5,000th property – at Tru by Hilton Oklahoma City Airport.
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